Effective date: July 31, 2020
The McCaffrey Group Inc., McCaffrey Home Mortgage Inc., Brent’s Realty, Inc. dba McCaffrey Home Realty, Inc. and our affiliated companies (“McCaffrey Homes,” “Company,” “we,” or “us”) are committed to protecting your privacy through our compliance with this policy. This policy applies to visitors to our website at mccaffreyhomes.com (“Site”), consumers, employees of McCaffrey Homes and job applicants (“you” or “your”). You may navigate the entire Site without providing any personal information. Any personal information that we may collect about you is voluntarily provided to us by you.
This policy describes the types of information we may collect from you, or that you may provide, and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to information we collect:
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). Personal information does not include:
The specific pieces of personal information that we collect from you depends upon your purpose for contacting the Company. Within the last twelve (12) months, we have collected the following categories of personal information from consumers, employees and/or job applicants:
|A. Identifiers.||A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.|
|B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).||
A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.Some personal information included in this category may overlap with other categories.
|C. Protected classification characteristics under California or federal law.||
Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).
|D. Internet or other similar network activity.||Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.|
|E. Geolocation data.||Physical location or movements.|
|F. Professional or employment-related information.||Current or past job history or performance evaluations.|
|G. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).||Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.|
We obtain the categories of personal information listed above from the following categories of sources:
McCaffrey Homes does not sell your personal information.
We may use or disclose the personal information we collect for one or more of the following purposes:
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.
We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.
In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:
Category A: Identifiers.
Category B: California Customer Records personal information categories.
Category C: Protected classification characteristics under California or federal law.
Category D: Internet or other similar network activity.
Category E: Geolocation data.
Category F: Professional or employment-related information.
Category G: Non-public education information.
We disclose your personal information for a business purpose to the following categories of third parties:
We may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including details of your visit to our Site such as traffic data, location data and resources accessed and information about your computer and internet connection.
The information we collect automatically is only statistical data and does not include personal information. It helps us to improve our Site and to deliver a better and more personalized service, including by enabling us to estimate our audience and usage patterns and customize our Site according to interests.
The technologies we use for this automatic data collection may include:
Targeted online advertising. Some of the business partners that collect information about users’ activities on or through the Site may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising.
For each particular device, individuals may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by visiting https://optout.networkadvertising.org/?c=1 or the Digital Advertising Alliance visiting https://optout.aboutads.info/?c=2&lang=EN. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
In addition, your mobile device settings may provide functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.
If you choose to opt-out of targeted advertisements, you will still see advertisements online but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, so you may still receive some cookies and tailored advertisements from companies that are not listed.
Our Site is not intended for children under 16 years of age. No one under age 16 may provide any information to or on the Site. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Site or through any of its features, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at (see Contact Information below).
The California Consumer Privacy Act (“CCPA”) provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights. This section does not apply to personal information we collect from employees and job applicants.
You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will disclose to you:
You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising Access, Data Portability, and Deletion Rights), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:
To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 45 days), we will inform you of the reason and extension period in writing. If applicable, the response we provide will explain any reasons why we are unable to comply with a request.
If you do not wish to have your email address/contact information used by the Company to promote our own or third parties’ products or services, you can opt-out by sending us an email stating your request to email@example.com or firstname.lastname@example.org. If we have sent you a promotional email, you may follow the “Unsubscribe” link at the bottom of the email.
We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write us at The McCaffrey Group, Inc., Attn: Privacy Rights, 7020 N. Van Ness Blvd., Fresno, CA 93711.
We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will post the updated notice on the Site and update the notice’s effective date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.
The McCaffrey Group, Inc.
Attn: Privacy Rights
7020 N. Van Ness Blvd.
Fresno, CA 93711