McCaffrey Homes Ranked #1 Nationally in Highest Referral Rate of Sales by Eliant

Expressing their high level of satisfaction with McCaffrey Homes, home buyers have ranked the company number one in the nation with the highest percentage of sales from referrals for new home builders in surveys conducted by Eliant, the nation's foremost consumer research company catering exclusively to the new home industry. In addition, McCaffrey was ranked number two in the nation for best purchase experience with a score of 95 percent.

McCaffrey received the highest score for referral sales with 43.8 percent of McCaffrey’s home buyers reporting that a friend referred them to McCaffrey Homes, according to survey results. The Eliant results were based on more than 60,000 surveys sent to homeowners across the country who purchased homes in 2009 from more than 200 major national homebuilders. The surveys were used to determine the winners of the 2010 Eliant Homebuyers’ Choice Awards in which 146 builders received a sufficient number of surveys to qualify for this 13th annual competition.
surveys to qualify for this 13th annual competition.

"Customer referrals are the ultimate measure of success in building a reputation for customer service," said Robert Mirman, chief executive officer of Eliant. “No one understands more about a home’s quality or the customer service experience than the people living in the new home. These awards are not being selected by a panel of industry judges, but have been identified by their customers...the ultimate judges. Getting more sales from referrals than any other builder in the country is an extraordinary achievement.”

Mirman went on to say that the family-owned builder’s second place award in the purchase experience category is testament to McCaffrey meeting its buyers’ needs and expectations. “McCaffrey stands out as being extremely customer sensitive,” Mirman said.

“We are honored and humbled to receive such high praise from the people who matter most to us -- our customers. Earning such a strong vote of confidence from our customers is very gratifying. We strive to exceed our buyers’ expectations in every aspect of the home buying experience, from building a quality home to service after the sale. The Eliant awards confirm that we are meeting our goals,” said Lauren McCaffrey Knowlton, vice president of marketing at McCaffrey Homes.

Founded in 1984, San Clemente, Calif.-based Eliant has long been recognized as the nation's leading provider of specialized consumer research services for the nation's home building industry. The survey was conducted in partnership with Newport Beach, CA-based Real Estate Temps.

Now in its third generation, McCaffrey Homes has built thousands of homes throughout the Central Valley and is currently selling four communities in northwest Fresno and Clovis. The company recently celebrated the grand opening of Braden Court, a boutique community of homes offering up to four bedrooms and 1,883 square feet within Loma Vista in Clovis.

Also read the article in the Fresno Business Journal